Customer Journey Overview Diagram Template

Shows the major stages of a customer's interaction with the organisation. It maps the awareness, evaluation, and onboarding stages alongside the engagement, support, and renewal layers, plus the advocacy and departure stages that bookend the relationship. Use this diagram to communicate experience stages rather than detailed touchpoints or system interactions.

Example

The diagram below shows the template structure. Load this template in the diagram editor to customise it for your project.

Diagram Composition

This template includes the following elements as a starting point.

Getting Started